Esports organization Gen.G Esports has officially partnered with the Eastern Michigan University to create an esports program. Things are expected to kick off during Fall 2020. The agreement reached between these two entities spans multiple years and will support academic enrollment goals.
Kicking off the esports program
As of today (May 20), the program begins with Gen.G hosting an online discussion that includes a “Women in Gaming Summer Camp,” all with the goal of attracting students to the university. They already have a history of success in this endeavor. Late last year, the organization teams up with University of Kentucky to launch a similar program based on esports.
In a release by Eastern Michigan University, Calvin Phillips, Associate Vice President for Student Affairs had this to say: “We’re proud to be the first in Michigan to truly integrate esports and gaming into our campus life and offer our students a platform to find a community here. We know how important selecting a college or university is for a student, and we want to differentiate ourselves with a meaningful opportunity and educational platform at EMU.”.
Engaging with high schools
The program is also expected to feature a High School Invitational, or rather a bi-weekly Super Smash Bros. tournament where high schools from the surrounding area will challenge the university’s Super Smash club in competitions. These will be broadcast live on Twitch.
Jordan Sherman, Head of Revenue Operations at Gen.G Esports had additional comments to add: “Gen.G continues its commitment to promote education as a viable place to take esports and gaming to the next level to connect their communities. We’re honored to have Eastern Michigan join the University of Kentucky and University of Pennsylvania within our family to provide competition, curriculum and connections.”
More and more universities are becoming aware of the impact that esports programs can have on enrollment. So rather than keep to traditional sports, it’s always a sign of forward-thinking to team up with esports organizations to create a program that embraces a passion of many people: video game competitions.