Theresa Gaffney
Acitvision-Blizzard’s new esports league can now officially boast two high-profile partners in Twitter and the US Army. They join a growing list of sponsors and supporters of the inaugural Call of Duty League, which began in February.
Both Twitter and the US Army kicked off sponsor activity at the Los Angeles homestand this past weekend. Twitter inked a three-year deal with the Call of Duty developers to provide a social platform for highlights and community engagement. For instance, the platform will create spaces for fan predictions and tailored conversations based on hashtags. A long term deal will ensure consistency with an already active community on the Twitter platform.
“The Call of Duty community has been one of the largest gaming communities on Twitter, and we are thrilled to be partnering with Activision-Blizzard to continue to support this vibrant community.” Said Rishi Chadha, Global Head of Gaming Content Partnerships at Twitter. “In 2019 alone, Call of Duty Esports had 3 of the Top 10 most-talked-about esports events in the world, and this long-term partnership shows our commitment to the continued success of Call of Duty Esports.”
The US Army’s deal with Activision-Blizzard, set for one year, centers around a “Tactical Play” broadcast segment. The Army will also continue to concentrate on promotions around colleges, providing students interactive on-ground experiences to engage with the CoD brand. It will also sponsor an upcoming Call of Duty collegiate league for North American institutions. Eligible college students across the United States and Canada will be eligible for the league, which will be operated by Blizzard subsidiary TESPA on the Game Battles platform, like existing Overwatch and Hearthstone college leagues.
Will the involvement of heavyweights like Twitter and Activision elevate CoD League to LCS and OWL levels? Time will tell, but it looks like a serious possibility.
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